Sheffield Star front cover analysis

Sheffield Star front cover:



















The headline on the front cover is above the fold so it will attract people's attention. The headline itself is bold and in block capitals (like nearly all local newspapers and national newspapers - this is a convention used by nearly all newspapers) and is also made to sound exciting; 'Sign up to save a life' is exciting and interesting. 
The story is then written on the front page with an image of a man holding up a donor card (signing up to save a life means becoming an organ donor because that could save someones life). 
The stories inside the newspaper, listed down the right hand side under the heading 'Inside Today,' are mainly sport stories. This is because in Sheffield sport is a very important thing, more important than other areas of the country. This means that locals are likely to want to read these articles because they will want to get the latest sport news. In other areas of the country, sport wouldn't necessarily be as important and so it wouldn't feature on the front page. 
The area is represented in a positive light on the front cover of this page. There is nothing negative on the front cover and the article on the front cover is trying to get people to help others, obviously believing that this is a realistic aim for the locals of Sheffield. 
The adverts on the front cover are at the bottom of the page. The main advert is an advert for going on holiday.
The logo and title of the newspaper is simply 'The Star' in red letters and then a star with a blue outline. The red text is used to welcome the reader in a warm way. A lot of national newspapers and some local newspapers use Gothic black letters (like the Telegraph, national newspaper) and font which doesn't look friendly. Also nowhere in the logo does it actually say that this is a local newspaper to Sheffield. This means that it is assuming that locals will already know about the newspaper. The logo, a star with a blue outline, is a star due to the name of the newspaper. The star is also on a slight angle which could also be seen as a way to make the newspaper appear more welcoming on the shelf. 
The Sheffield Star's target audience is usually adults, parents and elderly people. The Sheffield Star front cover is likely to appeal to it's target audience because the story on the front cover is concerning them rather than younger people as you have to be a certain age to get a donor card. It is also them who are more likely to be in need of a donor or to be willing to give organs away. The man on the front cover is also an adult rather than a child so it shows that donor cards are more suitable for older people than younger people.