Wednesday, 10 July 2013

Local newspaper front cover conventions

A lot of front covers for local newspapers have similar conventions, elements and components. 

The name/logo:
The logos for the local newspapers are all different. However, all but the South Wales Evening Post have gone away from the traditional Gothic font used in on a lot of national newspapers. The other five all have colour and are more welcoming that the South Wales Evening Post; they have rounded letters and include colour. They all use either blue, black or red within the logos. The names of the newspapers are names which are fairly common among many local newspapers; Post/Evening Post, Times and Star are all commonly used newspaper names. Advertiser and Chronicle are less common. 

Images:
The images of the front cover of the local newspapers which I have analysed all have images which represent the area positively and would attract the attention of the target audience. These images are usually images for a lighthearted or heartwarming story which might attract the attention of the target audience. This shows that the image included on the front page of the newspaper is very important because it is what will attract people towards the newspaper. 

Other conventions:
Most of the local newspapers used big headlines written in black and block capitals so that they stand out on the front page. The Bristol Post, Sheffield Star, South Wales Evening Post and Swindon Advertiser all used this convention. The North Somerset Times and Bath Chronicle didn't use this convention but the headlines on the these two newspapers were still bold and the thing which stood out on the front cover but they didn't use block capitals and they weren't particularly large. 

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