Swindon Advertiser front cover

The Swindon Advertiser is a local newspaper to Swindon. The logo at the top of the page is simple and goes across the whole of the top of the page, unlike most other logos/titles. The image on the front page is likely to attract people because most people find babies to be 'cute' which will make them examine the front cover in more detail. However, the image of the baby isn't the main article on the front cover. The main headline is bold, in block capitals, large and takes up about half of the front cover. The headline also carries the element of danger as it is talking about a 14 year old boy dying on a bike. This, and the fact that the headline stands out, is likely to make people want to read the article because it sounds exciting and dangerous and they want to to hear the full story. 

There is only one advert on the front cover of the Swindon Advertiser. This is probably because they don't need as much funding as the Bath Chronicle and the North Somerset Times because if they did need more funding there would probably be more adverts on the front cover. The advert is suitable to the target audience because most people have bathrooms and need to have them refurbished.