South Wales Evening Post Front Cover

The South Wales Evening Post is a newspaper for the whole of the South Wales area. There are several other newspapers covering the same area: South Wales Argus and South Wales Guardian.
This newspaper is different to both the North Somerset Times and big city newspapers like the Sheffield Star and Bristol Post. This is because it is a newspaper covering a large area, like the big city newspapers, but is also covering a lot of different places, like the North Somerset Times. The style of headline is bold and in large capital letters, unlike the minor area local newspapers. The title/logo of the newspaper is similar to the one used on the Daily Telegraph (national newspaper). This is different from the other newspapers that I have analysed because the others have had a more customised, welcoming logo. However, the Gothic font and colour makes the newspaper appear professional and respectable. 
This issue of the Evening Post is covering the death of former Wales and Premier League footballer and, until his death, the manager of the Welsh national team, Gary Speed. The manager and players of Welsh team Swansea City are paying tributes to Gary Speed and the image shows the players of Swansea City holding a minutes silence before their game. This article shows the area in a positive light because people in the area are all paying tributes and saying nice things about a man who had recently passed away. The headline is in very large, bold, capital letters which makes it stand out well on the front cover of the newspaper. Unlike with other newspapers, the headline attracts peoples attention more than the image due to how large and bold the headline is. 
Also on the front cover is an article about the success of local shops. The headline is much smaller and the article is pushed right up against the left hand side of the front cover. 
Above the article about Gary Speed, there is a competition to win either an iPad 2 or £250 spending money in Smyths. This is likely to make people buy the newspaper to give themselves an opportunity to win the prizes as they are lucrative and worth winning. 
A lot of the front cover of this newspaper is covering sporting events. This shows that the area care a lot about the various sports that the area competes in. This means that the newspaper is satisfying the locals by including stories and articles which they want to read about. 
The South Wales Evening Post target audience is going to be very similar to every other target audience for a local newspaper - adults (including parents and elderly people).